What Is A Facial Serum? We’ve all been guilty of not knowing what a facial serum is! Serums can be confusing and you might not even think you need to use one for your daily skincare routine, so let's talk Serums and why our skin needs it!  A serum is a water or oil based light weight moisturiser containing high concentrates of active ingredients, its intent is to deliver these powerful ingredients directly into your skin. It is made up of small molecules making it particularly suited to this job. But can facial serums replace hydrating moisturisers and facial oils? The answer is No. Even though...