Start with Dry Hands and Face:
Unlike many other cleansers that require you to wet your face first, cleansing balms are generally applied to dry skin.
Scoop Out Product:
Use a spatula or your fingers to scoop out a small amount of the cleansing balm. The amount may vary depending on the product and your needs, but a pea- to almond-sized amount is often sufficient.
Warm the Balm:
Rub the balm between your fingertips to warm it up and transform it into an oil-like consistency.
Apply to Face:
Gently massage the balm into your skin using upward, circular motions. Make sure to cover all areas of your face, and you can also apply it to your neck if desired.
Optional: Remove Makeup:
If you're wearing makeup, spend some extra time massaging the balm into areas where the makeup is heavy, like around the eyes and lips. The balm is usually effective at breaking down even waterproof makeup.
Wet your fingertips with a bit of warm water and continue to massage the balm into your skin. You'll notice it will turn into a milky consistency. This helps to emulsify the balm, making it easier to rinse off.
Thoroughly rinse your face with lukewarm water. You may also use a soft, damp washcloth to gently wipe away the balm, especially if you've used it to remove heavy makeup.
Use a clean towel to gently pat your face dry. Avoid rubbing as it can irritate the skin.
Proceed with the next steps in your skincare routine, which could include toner, serum, and moisturiser.